Meta Conversions API

Send your conversion events directly to Meta’s Conversions API (CAPI), now at the edge.

Find it on GitHub: /edgee-cloud/meta-capi-component

Meta Conversions API (CAPI) allows you to send web events directly to Meta from your server, ensuring reliable data tracking even with ad blockers or browser limitations. With Edgee’s edge integration, you can now send these events directly from the edge, improving both reliability and performance.

Event Mapping

Here’s how Edgee events map to Meta CAPI events:

Edgee event	Meta CAPI Event
Page	PageView
Track	Name of the event
User	Lead

User Identification

When you make a user call, Edgee stores the user’s data (user_id, anonymous_id, and properties) on the device. This enables proper attribution for subsequent page views and events.

Getting Started

To integrate Meta CAPI into your Edgee project:

1. Open the Edgee console and navigate to your project’s Components.
2. Select “Add a component” and choose edgee/meta-capi from the list of available components.
3. Enter the following credentials:
   • Meta Access Token: Your Meta CAPI access token
   • Meta Pixel ID: Your Meta Pixel ID
   • Meta Test Event Code (Optional): For testing your implementation
4. Click Save to complete the setup.

To know how to get your access token and pixel ID, visit the Meta Marketing API documentation.

Component Name

When configuring the component in your Edgee Data Layer or within SDK calls, use edgee/meta-capi as the component name:

{
  "components": {
    "edgee/meta-capi": true
  }
}

Testing Your Implementation

1. Set up your test events in Meta Events Manager
2. Add your test event code to the component configuration
3. Send test events through Edgee
4. Verify events in Meta Events Manager’s Test Events tab

Use Meta’s Test Event Code during implementation to avoid affecting your actual data and ad campaigns.

For more details on Meta Conversions API implementation, refer to the official Meta CAPI documentation.

Step by Step Set up Guide For Meta CAPI

Implementing the Meta Conversion API via Edgee is simple and straightforward. The next sections will guide you on:

1. Creating a Meta CAPI
2. Retrieving your access token
3. Configuring Meta CAPI in Edgee

Create a Meta Conversion API Pixel

1. Go to Meta Events Manager

2. Choose your business account.

3. Click “Connect Data”

   

4. Select Web

   

5. Name it, assign a website if needed.

   

Get Your Meta Capi Access Token

1. In Events Manager, select your Pixel
2. Go to Settings
3. Scroll to Conversions API → click “Generate access token”
4. Copy this access token securely (you’ll need for setting up in Edgee platform)

Configure Meta CAPI in Edgee

1. Log in to your Edgee account and navigate to your project.

2. Go to Components (see documentation if needed).

3. Select Meta Capi, then paste your Conversion Pixel ID and access token into the required field.